SEVERAL big-name charities have signed-up to a greetings cards fundraising initiative launched by a Keighley company.

Giving.Cards provides groups with the chance to boost their coffers through the online sale of cards.

St John Ambulance and the Born Free Foundation are among organisations which are already taking part.

But Royd Way personalised marketing specialist Hello Market, which is behind the venture, said groups ranging from schools to sports clubs could benefit.

"It is a completely risk-free no-cost way of raising money," said managing director, Tony Kemp.

"All groups need to do is direct their supporters to the website to buy cards.

"The cards can be personalised in up to five ways.

"As the festive period approaches, it's a great time for local organisations to capitalise on the Christmas card market."