HOME-shopping giant Damart – whose warehousing facility is at Steeton – is supporting a helpline for older people.

The company has launched a year-long campaign to fundraise for the Silver Line and boost awareness of the charity.

The Silver Line – launched three years ago – offers round-the-clock free, confidential support and advice.

There is also a friendship service to help combat loneliness.

Damart managing director, Andy Hill, said: "We're delighted to be working as a company to raise much-needed funds for the charity, which does such valuable work in helping lonely, vulnerable older people.

"We have a wide range of customers, most of whom are over 50 – some lead very exciting lives full of family and friends, but we also know that some do not and we are pleased to support a charity that looks out for those people."

The Silver Line, founded by Dame Esther Rantzen, currently receives about 10,000 calls a week.

It can be contacted on 0800 4 70 80 90.