A CROSS Hills firm has taken a lead when it comes to dog food.

Millies Wolfheart beat off competition from high street brands and multi-nationals to sweep the board at the coveted Your Dog magazine product awards.

It scooped the best dry, wet and specialist dog food accolades and the best dog treat title in the awards scheme, now in its tenth year.

The company, founded by June and Mark Milner in 2012, has a 15-strong workforce and manufactures exclusively in the UK.

It distributes products direct to dog owners through its website sales and last year opened a retail outlet at its Riparian Way works.

The firm has researched and developed more than 20 dry and wet food formulas.

Mrs Milner said they were delighted to receive the awards.

"It's a wonderful endorsement and I'm extremely proud of all the hard work from the Millies team that has helped us develop over the last four years," she added.

"Considering we're not on any supermarket shelf, it's a ringing recommendation of the quality of our product.

"We're all very excited about the future direction of the business."