SILSDEN’S international make-up producer has created a new website for its flagship brand.

Badgequo Ltd has developed the website to promote Technic Cosmetics which sells through a host of well-known high-street shops and online retailers.

The launch came as the company celebrated securing a funding deal worth almost £15 million to extend its growth across at the UK and Europe.

The company employs over 30 people from the local area at its head office in Silsden, and also has offices in Hong Kong and Germany.

The website was produced with the help of the Leeds-based Principles Agency and web designers Fat Media Ltd.

It was created to showcase Technic’s huge range of high-value colour cosmetics as well as to host make-up tips and trends.

The company designs, produces and distributes cosmetics and toiletries to major retailers across the Continent.

A Badgequo spokesman said Technic was an award-winning, cruelty-free cosmetic brand ideal for make-up lovers everywhere.

The brand is stocked by high street retailers such as Xtras, Dorothy Perkins and Bodycare as well as major online retailers such as Boohoo, Pretty Little Thing and Amazon.

James Bell, marketing manager at Badgequo, said the focus of Technic had always been to provide high-quality, trend-led make-up at an affordable price.

He said: “The brand has been incredibly successful both in the UK and overseas over the past few years and we believe this new website will only help to boost that growth.

“Our on-trend products are produced under the flagship brands Technic and Body Collection England as well as a number of subsidiary brands.

“Badgequo also provides an extensive range of private label services containing a huge selection of cosmetic products in addition to toiletries, make-up accessories and a male grooming range.”

The website is techniccosmetics.com.

The Technic range features nail polishes, lipsticks and glosses, innovative mascaras and award-winning blushers, along with smooth-application eye shadows, primers, highlighters, contouring kits and foundations.

Body Collection England aims to combine classic colours and luxurious textures with opulent packaging, featuring glowing foundations, beautifying bronzers and sultry eye shadows.

Love Thy Makeup, Badgequo’s newest range of overseas markets, is intended to offer a contemporary, minimalistic packaging design with competitive pricing to create a complete collection of make-up essentials.