HOME-shopping giant Damart – whose warehousing facility is at Steeton – is staging a series of activities in support of Silver Week.

The initiative, which runs until Saturday (May 19), is aimed at raising awareness of – and funds for – the Silver Line charity.

Events include an afternoon tea, royal wedding bake-off, crossword challenge and tannoy bingo.

Silver Line operates a free, 24-hour confidential helpline for the elderly to help prevent isolation and loneliness.

Ben Phillips, senior marketing manager at Damart, said: "Silver Line receives over 10,000 calls every week and more than half of those callers say they have literally no-one else to talk to.

"It's a charity we feel passionately about supporting and for Silver Week we wanted to have a little fun and bring staff and the community together."