REDOLENT of a bygone age, an elderly white-coated gentleman sells Fred’s Ices from a tricycle in a leafy suburban avenue.
Fred Greenwood had opened his Fell Lane grocery store and off-licence in 1928, subsequently making his own ice cream and winning a Grand Diploma of Merit at the Crystal Palace in London in 1936.
His ice cream became something of a Keighley institution – for years it was his custom to throw free samples to the crowds watching the gala procession!
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