DR JJ Brigg, who had just been made a Freeman of the Borough, is seen here opening a Keighley and District Red Cross ‘Rally’ Week in August, 1942, the primary aim of which was to recruit collectors for a Penny-a-Week Fund.

He is describing an estimated “100,000 prisoners-of-war in Germany and under German domination” in receipt of Red Cross parcels, but the far-away faces of his platform party suggest that they aren’t really listening.

The attentive exception, at the right-hand side of the upper row, was Dr William Scatterty, County Commissioner for the St John Ambulance Brigade.

The Penny-a-Week scheme, by which collectors went “from door to door in a systematic manner” for weekly pennies, might ideally have raised £60 a week from Keighley’s then 15,000 households, but this was not achieved.