WE are proud and delighted to once again be backing Keighley Salvation Army's annual toy appeal.

Up to 350 disadvantaged youngsters, who would otherwise receive no presents on Christmas Day, are expected to benefit from the initiative.

The Salvation Army holds a special place in the hearts of many people in Keighley and further afield for the fantastic work it does helping the needy.

Many desperate families and individuals would struggle to get a meal if it wasn't for the church's fantastic provision throughout the year.

The charity's festive effort represents only a small part of its overall work, but it makes a huge difference to so many children at a very special time of the year.

Keighley's public is renowned for its generosity and we are confident caring readers will again rally round.