Keighley and the Worth Valley's distinctive factors to be highlighted to encourage visitors (From Keighley News)
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Keighley and the Worth Valley's distinctive factors to be highlighted to encourage visitors
8:00am Saturday 26th January 2013 in News
Members of a promotional group for Keighley and the Worth Valley are being encouraged to highlight what makes this district distinctive.
Representatives of the Bronte Country Tourism Partnership were given an update at their latest meeting last Wednesday on the South Pennines Local Distinctiveness project by Liz Barker, who runs a community magazine.
She said the initiative was designed to encourage visitors to spend more time and money in the area.
She reported back on a workshop attended by at least 20 people, mostly small business owners.
“Susan Briggs, from the Tourism Network, spoke to us about what our area may look like from a distance,” she said. “When you live in the village, you can get so focused on what you’re doing it’s almost like you’re in a bubble.
“It was interesting to hear from someone who is an expert in her industry – Susan had a lot of interesting things to say.”
Mrs Barker said distinctiveness was about highlighting more than the obvious Bronte connections. She pointed to the village’s vintage theme – apparent in the 1940s weekend celebrations – open mic nights, quality locally produced beer and the area’s popularity with cyclists.