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New app set to boost tourism in the Worth Valley and Keighley
7:50am Thursday 8th August 2013 in News
Mobile technology should be deployed later this year to help bring the Worth Valley to life for a new generation of visitors.
Keighley & Worth Valley Railway (K&WVR) is in the process of developing a smartphone app to encourage its passengers to delve deeper into the historic railway’s surroundings.
The railway is working with Oxenhope Parish Council, Welcome to Yorkshire and digital design agency Creative Spark. These groups hope to have the app up and running by the autumn.
K&WVR chairman Dr Matt Stroh said: “This would provide the interactivity and engagement people today want and expect.
“It’s about persuading people to enjoy the wider Worth Valley rather than just come for a ride on the train.
“People aren’t always confident about reading what to them may seem a complicated railway timetable. So this app would instead provide them with live itineraries. For example, if they arrive at one of our stations at 10am, the app would come up with a suggested itinerary for the day.
“It would point out the places of interest for them to explore, and allow them to return to a station at a time when there will be a train to take them back.
“There would be links to video clips and photos, along with different options available to suit visitors with different preferences and levels of mobility.”
He said the initiative would benefit local businesses, as well as ensure tourists don’t miss out on some of the district’s less prominent attractions.
He added unlike a printed guidebook, the app would be relatively easy to alter and update to keep it in tune with any changes taking place in the valley.
“The app will be a combination of putting the railway in context and linking the different villages,” he said.
“The railway wouldn’t have existed if it wasn’t for the mills in the villages, so we want to bring their stories together.”
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