Keighley-based wildlife charity ‘taking steps’ to improve funding after concerns

Keighley News: Marianne Crowley, of Wildlife Rescue Sanctuaries Marianne Crowley, of Wildlife Rescue Sanctuaries

A wildlife charity put under the spotlight because it only spent seven per cent of its apparent income on helping animals has held urgent talks with fundraisers aimed at improving its results.

Accounts for Wildlife Rescue Sanctuaries, based in Keighley, show it spent more than £220,000 of its income of £257,000 in 2012 on generating funds, which prompted concerns from the Charity Commission.

Figures were explained by the way WRS had employed professional fundraisers to rattle tins on its behalf – fundraisers who then took a large percentage of monies raised by way of fees and costs.

This week, WRS founder and trustee, Marianne Crowley, explained how they were taking steps to re-shape its funding.

“Lots of small animal charities across Britain are in the same situation, and we’ve had lots of calls of support since the story came out,” Mrs Crowley said.

“We had a meeting with our fundraisers on Tuesday afternoon to discuss how we need to get more of a share of whatever is raised in our name. And we will now be consulting with the Charity Commission to get its advice on any new contract.

“The fact is we do need this sort of help with raising money, as well as what we can do ourselves.”

Mrs Crowley said the WRS shop in Shipley town centre was an independent fundraiser, and every pound spent there went to help sick, injured or distressed animals.

“We don’t employ anyone at the shop – it’s all voluntary,” she said.

Mrs Crowley’s daughter, Sharon, is also a trustee of the charity, and said they planned to get back to basics at its unit at Springfield Mills.

“Now we’ve got the unit, we can get more volunteers in to help with the animals and, therefore, have more time to spend on independent fundraising,” she said.

Comments (6)

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9:16pm Thu 5 Dec 13

jimmy k says...

wonder if the people who donated knew so little was going to where they intended.i stopped giving by direct debit to a national charity because of all the calls i kept getting trying to emotional blackmail into giving more every month,i realised the extra would just pay for the telephone staff.
wonder if the people who donated knew so little was going to where they intended.i stopped giving by direct debit to a national charity because of all the calls i kept getting trying to emotional blackmail into giving more every month,i realised the extra would just pay for the telephone staff. jimmy k

4:02pm Fri 6 Dec 13

Stevo54 says...

Spot on jimmy k, the big charities are particularly good at spending donations on big salaries for the "Cheif Executives" and posh offices etc.
I always try and give to local causes then you can actually see where your money is being spent.
Spot on jimmy k, the big charities are particularly good at spending donations on big salaries for the "Cheif Executives" and posh offices etc. I always try and give to local causes then you can actually see where your money is being spent. Stevo54

11:06am Sat 7 Dec 13

Mixter says...

Let me get this right; they spent most of their funds on.....raising funds????
Let me get this right; they spent most of their funds on.....raising funds???? Mixter

1:52pm Sat 7 Dec 13

Gobbag Vooar says...

I concur with you on this issue, once again our town is plagued with sharks trying to get people to sign their money away, I would imagine for a nice healthy commission.
I concur with you on this issue, once again our town is plagued with sharks trying to get people to sign their money away, I would imagine for a nice healthy commission. Gobbag Vooar

4:55pm Sat 7 Dec 13

billys says...

I have heard the old saying spend more to accumulate more, doesn't seem to have worked.

Maybe they should have stuck to, look after the pennies and the pounds will look after themselves.

I always thought the people who raise money with the tins worked on a voluntary basis. What an eye opener and a disservice to all the good people who do it for no monetary gain.

I am shocked by the amount spent on professional fundraisers. They do not seem to be very good at their job. I can only presume nobody noticed little more was coming in than going out on expenses.
I have heard the old saying spend more to accumulate more, doesn't seem to have worked. Maybe they should have stuck to, look after the pennies and the pounds will look after themselves. I always thought the people who raise money with the tins worked on a voluntary basis. What an eye opener and a disservice to all the good people who do it for no monetary gain. I am shocked by the amount spent on professional fundraisers. They do not seem to be very good at their job. I can only presume nobody noticed little more was coming in than going out on expenses. billys

5:32pm Sat 7 Dec 13

Mixter says...

Door knockers/tin rattlers, i wont wear 'em. I know the charities are there, so if i want to 'give', i give it direct.
Morrisons dont knock on my door asking me to buy groceries!
Door knockers/tin rattlers, i wont wear 'em. I know the charities are there, so if i want to 'give', i give it direct. Morrisons dont knock on my door asking me to buy groceries! Mixter

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