Keighley district accommodation providers can learn how to make the most of next summer’s Tour de France visitor influx.
They have been invited to attend a workshop designed to help hotels, hostels and bed and breakfasts provide a better experience for cyclists and walkers.
The half-day course will help capitalise on opportunities for cycling and walking and show how they can market their businesses.
The workshop will run from 10am to 2pm on February 5 at the Great Victoria Hotel in Bradford.
A second Tour workshop is planned for other businesses that are not accommodation providers. This will also take place next month, though times and dates have yet to be confirmed.
Bradford Council senior tourism development officer Sarah Howsen said: “The workshops are being run by Susan Briggs, director of The Tourism Network.
“They will give businesses some really practical, cheap and easy-to-implement marketing ideas.” Businesses can contact Sarah on 01274 431847.
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