“Hi-De-Hi!” was the greeting for elderly users of a Keighley day centre.

Yellowcoats entertained regulars at Holmewood Resource Centre to tie in with national Dignity Action Day.

The centre’s staff dressed up as hosts from the TV sitcom Hi-De-Hi!, which was set in a fictional holiday camp during the 1950s.

Holmewood users, who have dementia, were encouraged to recall their own holiday camp visits during the era.

Staff member Stuart Eldon painted large images of a beach and a Butlins scene, and singer Romano performed songs from the 1950s.

Day centre manager Lyn Dodd said: “A lot of our users went to holiday camps, so it brought lots of smiles to their faces. They laughed at the knobbly knees contest!”

Dignity Action Day aims to raise awareness of dignity in care. Bradford Council and other organisations marked the occasion with a special event at Keighley Town Hall. Speakers included the Lord Mayor of Bradford, Councillor Khadim Hussain, Paul Smithson from the Alzheimer’s Society, and Jean Walker MBE, the co-chairman of Bradford Older People’s Partnership.