Counsellors who worked for an organisation that folded due to a lack of funding have reformed to maintain the service.
The five-strong team is working from the same premises – Keighley Healthy Living at Scott Street in Keighley – as Aura Counselling.
Spokesman Damian Marshall said: “Due to a lack of local funding in the social sector, the former Aura Therapy and Counselling Ltd had to cease trading. “This left a massive gap in a much-needed service in the Aire Valley.
“Recognising the need for affordable counselling in the area, the five of us got together and we are managing to continue the work with current clients, and offering therapy to new users who may not be able to afford private rates.
“We have made it self-sufficient, and that’s why we can offer affordable counselling.”