Cycling enthusiasts raise a glass to beer

Keighley News: Kath Thornton, centre, raises a glass to the latest Tour de France hillside message with licensed trade members, from left, Jimmy Maudsley, Cathy Wilkins, Trudy Pilmoor, Nicci Black and Simon Lamb Kath Thornton, centre, raises a glass to the latest Tour de France hillside message with licensed trade members, from left, Jimmy Maudsley, Cathy Wilkins, Trudy Pilmoor, Nicci Black and Simon Lamb

First the command was to ‘Eat pies’, then it was ‘Knit wool’.

Now the not-so-solemn commandment on the hills above Oxenhope is urging people to ‘Drink beer’!

It is the latest cryptic message displayed in the form of a Hollywood-style sign, installed by Tour de France enthusiasts in the Worth Valley.

This July, the sign will display the more conventional message, ‘Welcome to Yorkshire’, when the Grand Depart cyclists race through the valley. Until then, the letters in a field above Shaw Lane are being rearranged every few weeks to create a brand new message.

Councillor Russell Brown, who has been leading the tongue-in-cheek project, said the latest message had not originally been intended to promote Haworth Beer Festival, which takes place at the Old School Room in Church Street from April 24 to 26.

However, it has proved a big hit with festival organiser Kath Thornton and with local pubs. Kath said the festival will include a quiz night, a meet-the-brewer presentation, blind beer tasting, a family day and musical entertainment.

Coun Brown said he was delighted with the response to the various, quirky signs.

He added: “It’s something I thought would be funny and it does seem there are others out there with a similar sense of humour.”

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