Thermalwear giant and online fashion brand Damart – whose warehousing facility is at Steeton – has launched its first UK TV advertising campaign.

Ads – featuring products from the new spring/summer collection – are being aired across five channels, for a month.

Damart marketing and ecommerce director, Phil Anderson, said: “The company has a strong and rich 60-year history and has an excellent reputation amongst our 1.5 million customers. But many of our target customers, don’t fully appreciate the quality and range of styles we have.

“This investment is part of our marketing strategy to change that mindset.”