A village shop has revealed how goats cheese is boosting its battle for trade against a supermarket giant.
Bradley Village Shop staged a tasting session to showcase the Yellison Goats Cheese products it stocks. And herds of visitors turned up to sample them.
“It’s the boost we needed,” said Sandra Waite, who runs the shop.
She said business had been hit by the opening of an Aldi store in nearby Keighley Road, Skipton.
“I still don’t understand why they opened it so near a village shop,” said Mrs Waite.
“We’re very grateful there’s so many people in the village that do support us, but it would be nice if everyone would – Bradley needs a village shop.”
She said there are myths surrounding goats cheese, but that it was going down a storm.
“People who have never tried goats cheese before are trying it and they love it,” she said.
“We’re attempting to show people how good it is for you. They have the misconception goats cheese is fattening, that it’s bad for you, but it’s actually really good for you.”
The Yellison Goats Cheese company has recently relocated to Sire Bank Farm in Bradley after Sharron and Ed Parker bought it from the family of its founder, the late Steve Akrigg.
During the tasting session, Mr and Mrs Parker’s daughter, Georgia, 13, and her cousin, Caitlin Depledge, handed out samples to customers.
Georgia said: “My mum makes the cheese and I usually milk the goats at the weekend.
“They came to us at the end of February and I’ve been doing it every weekend since. It’s not too difficult, you just have to make sure you do it all properly.”
Yellison Goats Cheese has a strong national customer base and a growing reputation among top chefs, high-profile hotels, restaurants and other retailers.
The Parkers – who operate the business alongside their cattle, sheep and poultry farm – plan to expand the range of cheeses and possibly diversify into areas such as ice cream.