Keighley’s Currys store has been rebranded to incorporate PC World.
And the move has seen an extensive refurbishment and new jobs.
The workforce at the unit in Keighley Retail Park, Hard Ings Road, now numbers more than 20.
Andrew Gornall, the store’s general manager, said: “The new 2-in-1 superstore brings together the best from both Currys & PC World, and offers locals a huge range of the latest technology.
“This is the biggest electrical shopping destination in Keighley, and customers are greeted by an exciting, fun and interactive in-store experience, where they can test out and play with products and get impartial advice.”