STAFF at WH Smith in Keighley are donning their best festive jumpers to raise money for charity.
And colleagues are urging shoppers to join-in the fun.
The venture is being staged on Friday, December 16 – Save the Children Christmas Jumper Day – and will continue throughout that weekend.
"We encourage shoppers to wear their own woollies too over that weekend and pop in to see us," said a spokesman for the store, in the Airedale Shopping Centre.
"People can even share the silliness on social media, using the hashtag #christmasjumperday.
"Any customers wishing to sponsor one of our staff jumpers or donate to this wonderful cause can do in-store at the till point."
Money will also be raised through the sale of Bruno and Benji bears, with a £1 donation for each sold going to Save the Children.
And youngsters can design a jumper for the bears.
Visit whsmith.co.uk/jumpers for more details.
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