SO here we go again!
Just two years after Keighley and the rest of the nation went to the polls to choose its Government, we're about to head back down that winding road.
This week's announcement, appropriately for the season of Easter bunnies, seemed to catch everyone on the hop.
But sitting Conservative MP Kris Hopkins has already declared that he will be seeking re-election.
And no doubt the names of the other parties' contenders will seep out in the coming weeks.
The town should prepare once more for the arrival of various political heavyweights, drafted in as parties hit the campaign trail and target marginal constituencies.
Whatever the outcome, let's hope for a clean fight.