A HAWORTH hotel has been named best in the UK by leading price comparison website HotelsCombined.
Wilsons of Haworth beat accommodation in the big cities to win the title in the Recognition of Excellence Awards 2017.
HotelsCombined, a hotel price comparison platform, said Wilsons beat 46,000 establishments across the UK due to its outstanding customer satisfaction.
Wilsons of Haworth, run by Martin and Dale Wilson, offers five guest bedrooms and is located within sight of The Brontë Parsonage Museum and the iconic setts of Main Street.
It is described as a boutique bed and breakfast property, which beat strong competition from across the UK, including guesthouses, apartments and hotels.
Martin and Dale this week said they are delighted to receive the award. They added: “It was unexpected and another one to add to the collection.”
Paulina Krolikowska, recognition manager for HotelsCombined UK, said the Recognition of Excellence awards celebrate the very best accommodation for delivering exemplary customer service.
She added: “We are proud to name Wilsons of Haworth as the top place to stay in the UK as they most consistently scored ten out of ten points, compared to the shortlist average of 9.4.
“While Haworth is world-famous for its literary links and preserved steam railway, it’s surprising to see it take out larger towns and cities that offer better-known properties.
“While only independent hotels were eligible for the awards, the best properties in terms of consistent and verifiable customer service seem to be found in villages and towns across the UK, rather than concentrated only in major cities.”
HotelsCombined claims the Recognition of Excellence awards are chosen based on a unique methodology, making them the first hotelier award of their kind in the UK.
Winners are chosen following detailed analysis by a team of data experts of several customer feedback points, including quality and consistency of guest reviews, customer ratings, the absence of recurring or unresolved issues, blogs, forums and social media posts.
Krolikowska said: “The awards allow winning properties to stand out from their competitors, especially in tourist areas with lots of accommodation options.
“Our Recognition of Excellence is an endorsement of consistent quality that enables UK travellers to book with confidence.”