PEOPLE are being urged to pull on a rugby league shirt and boost a charity fund set-up in tribute to tragic Keighley Cougars star Danny Jones.

The Rugby Football League (RFL) has declared this Friday (Aug 25) national Jersey Day.

And funds raised through the initiative will go to the Danny Jones Defibrillator Fund.

The special day was the brainchild of lifelong rugby league fan Graham Berry and he has worked alongside the RFL to bring it to fruition.

Among those backing the venture are Leeds Rhinos forward and former international Jamie Jones-Buchanan, ex-Great Britain and St Helens star Paul Sculthorpe and Danny's widow, Lizzie Jones.

She launched the defibrillator fund after Welsh international Danny collapsed and died from an underlying heart condition while playing for Cougars against London Skolars in May, 2015. He was 29.

Already, the project – set-up in conjunction with the RFL Benevolent Fund – has smashed through its original £50,000 target, raising enough money for dozens of clubs to receive the devices.

As part of Jersey Day, charity shirts representing Cougars, Wales and the number 6 – Danny's half-back position – have been produced.

They can be bought at rugbystreet.org.uk, with all proceeds going to the defibrillator fund.

Support for the fundraising day is also being shown by Keighley Market Hall traders, who are encouraging their customers to wear a rugby league shirt.

Anyone who does don an RL jersey in the Bradford Council-run hall on Friday will receive a free cup of tea or coffee and will be entered into a prize draw to win two Cougars season tickets for next year.

They will also have the chance to win a commemorative Danny Jones charity jersey donated by Keighley company Bryant Plastics.

The draw will take place, in the market, at 11am on Saturday.

Collection buckets will also be provided and shoppers can donate online at justgiving.com/fundraising/danny-jones-defibrillator-fund.

Councillor Alex Ross-Shaw, the council's executive member for regeneration, planning and transport, said: "Jersey Day is a great idea for people to celebrate the sport of rugby league whilst raising money for a fantastic cause."

Mrs Jones said the public had been "an amazing support" and she praised the Jersey Day venture.

People can follow events around the country on twitter, with the hashtag #JerseyDay.