FASHION retailer Damart – whose warehousing facility is at Steeton – is raising funds for a breast cancer charity.
And the company has enlisted the help of women who have experienced the disease.
Six volunteers from Bradford-based Bosom Friends, a breast cancer support group, have modelled a special limited-edition pink vest.
A donation from the sale of each vest will go to Breast Cancer Now.
The campaign is launched this weekend, the start of national Breast Cancer Awareness Month.
Damart's head of e-commerce, Ben Phillips, said: "It has been fantastic working with the volunteers from Bosom Friends.
"To hear the stories of local women who have been personally touched by breast cancer was very enlightening. It underlines how important fundraising is – both in our community and nationwide.
"We couldn't have asked for better models – they did a fantastic job."
The images will appear in catalogues nationally to promote the vests, which come in sizes eight to 28.
Over the past decade, more than £200,000 has been raised for the charity through Damart's annual sale of the vests.
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