A CROSS Hills firm has received a boost from retail entrepreneur and former Dragons' Den judge Theo Paphitis.

A Twitter message from Heating Style owner Paul Johnson was retweeted by the Cypriot-born magnate to his 500,000-or-so followers.

The tweet was among just six weekly winners chosen as part of the Small Business Sunday (SBS) initiative.

As a result, Heating Style – a trading name of Crimson Bear Ltd – gained more than 300 extra followers and new business opportunities.

And it is profiled on the SBS website, theopaphitissbs.com.

Mr Johnson and his business partner, Andrew Smith, met the ex-'Dragon' at an annual event in Birmingham for SBS winners.

"This is the second time one of my businesses has been honoured with an award from Theo – The-Ladder-Barn.co.uk was a winner in 2013," said Mr Johnson.

"It is great to have the support because it's been tough trying to raise our profile.

"Theo has recognised our hard work and helped spread the word about what we do to his followers."

Heating Style specialises in selling designer radiators and its customer base includes B&Q, Victoria Plum, Homebase and Screwfix.