A KEIGHLEY motor company has been crowned Suzuki Dealer of the Year for the sixth time.

The coveted award is the culmination of a hugely successful year for Colin Appleyard Cars, which achieved record sales.

And during the presentation ceremony in Amsterdam, the firm also collected three other accolades.

It received a special award marking its 35 years as a Suzuki dealer and for achieving sales of 30,000, and both its Keighley and Huddersfield showrooms were rewarded for outperforming their sales targets and outstanding customer service.

Chairman Colin Appleyard – who attended the presentation dinner with his son, managing director Robin Appleyard – was given a standing ovation by the 400 guests when he received the awards.

Robin said: "To win one award is great but to win four is just fantastic.

"I am particularly pleased for my father, who was clearly moved by the reception he received.

"He has dedicated 35 years of his working life to building the business into Suzuki's number one dealership in the country."

Suzuki's UK sales director, Dale Wyatt, paid tribute.

"Colin Appleyard Cars was once again Suzuki's top performing dealership this year and was up against some stiff competition from across the UK so it is a great achievement," he said.

"The win highlights the professionalism and commitment of Colin Appleyard’s staff."

The company's motorcycle operation has also received an award, in recognition of 40 years as a Suzuki dealer.