A KEIGHLEY supermarket has welcomed a new manager.

Jason La Roche last week took over as manager of the Sainsbury’s store on Cavendish Street.

He was appointed to the post following service in the Ripon and Dewsbury branches of Sainsbury’s.

He has worked for the company for one and a half years, and before that was with Asda for 22 years.

More recently spent two years working for Waitrose on the island of Jersey.

Mr La Roche and his wife Michelle have two sons, Marcus, eight, and Matthew, four. He is keen on all sports particularly football.

Mr La Roche said: “I am very pleased to be working for Sainsbury’s and am looking forward to working with my new colleagues and serving the people of Keighley.

“If anyone spots me in store please don’t be afraid to top me and say hello.”