A CAR dealership has seen enquiries soar by a fifth after it teamed up with an online direct mail platform run by a Keighley company.

Skipton and Keighley Ford marketing manager Jak Bardsley uses Hello Market – developed by DMP – for all date-triggered communications such as MOT, servicing and warranty reminders and to promote events such as new model launches.

"It's the perfect tool to help us design and send different types of printed communication for our various campaigns," said Mr Bardsley.

"And the ability to personalise our offers really helps to target specific customers."

Tony Kemp, DMP managing director, said the dealership provided a perfect example of how to use Hello Market to maximum effect.

"The most effective direct communications personalise as much as possible," he added.

"The information in customer data allows dealerships to send timely, relevant, engaging communications and Hello Market gives the facility to do that in print easily and quickly."