DAMART staff are in the pink.

Workers at the clothing giant's Steeton warehouse took part in Wear It Pink Day, in support of Breast Cancer Now.

Colleagues at the company's Bingley head office also joined-in the national initiative, aimed at raising funds and awareness.

Jo Phipps, employee engagement advisor at Damart, said: "There is a great team spirit amongst our staff and we love getting involved in Wear It Pink Day – it's a fun calendar date all of us look forward to and a great opportunity to raise awareness of a worthwhile cause."

The firm has been a supporter of Breast Cancer Now for over a decade.

It produces a limited-edition pink vest, with part of the proceeds from sales going to the charity.

More than £170,000 has been raised through the venture.

The vest is priced from £17 and is available in sizes S-XL. Visit damart.co.uk/breast-cancer-now or call 0871 882 1111 for details.