A KEIGHLEY manufacturing firm has unveiled a new identity for its brand.

Advanced Couplings, which is based in Royd Ings Avenue, is a specialist engineering company which makes and supplies stainless steel tube connections.

Its new logo has been designed to represent both the history and the transformation the company has undergone since it was founded nearly 30 years ago.

Company spokesman Simon Squires said: “The launch of our new logo and branding is designed to mark the start of a new era at the business.

"We feel that it better reflects where we are as a company – at the forefront of a rapidly evolving industry.

"We’ve come a very long way over the past 30 years, and are incredibly proud of our history of working in Keighley, designing high quality, innovative products, specially developed to meet the unique requirements of our customers.”

Since Advanced Couplings was founded, the company has established itself as a supplier of products to be used in the pharmaceutical, food and beverage, chemical and processing industries. Its products are now sold to clients worldwide.

Mr Squires added: “The hygienic demands of the pharmaceutical and process industries can change rapidly, and as a result we have to constantly target our research and development programme in order to meet these demands.

"Our highly-skilled team are all incredibly dedicated and I know that our excellent reputation is a source of great pride to them.

"We’re delighted with our new logo and branding, and feel that its launch marks the start of many more years of success for us."