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Cullingworth butcher's surge in sales, thanks to horse meat crisis
A Cullingworth butcher has seen trade soar thanks to the horse meat crisis.
Ellisons says business overall has risen by ten per cent, while sales of beefburgers have rocketed by 30 per cent.
John Ellison, for the firm, said the horse meat scandal had hit consumer confidence in supermarket products.
Ellisons is a member of the Q Guild, a group of leading independent butchers.
Mr Ellison said: “We can’t believe how many beefburgers are flying off our shelves.
“More and more customers are coming through the door – this has been a real win for not only us but the Q Guild as a whole.
“Our meat is sourced from local farms and we pride ourselves on this. Our burgers are not only homemade and totally tasty, but 100 per cent free from horse meat.”
Sales figures from all Q Guild members indicate shoppers are heading back to the high street following the scare.
Q Guild chairman, Brindon Addy, said: “Since the horse meat scandal hit the news, consumers have become aware there isn’t transparency in purchasing meat, in particular burgers, from supermarkets.
“This isn’t the case with Q Guild butchers, who can show the provenance of all the products they sell. We pride ourselves on being able to deliver from farm to plate and knowing each step of that process.”
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