Keighley car firm shows its bottle with whiff of new venture

9:00am Friday 22nd February 2013 in Keighley

Colin Appleyard’s group marketing co-ordinator, Tracey Cooper, enjoys the scent of a new car, now bottled as an aftershave Colin Appleyard’s group marketing co-ordinator, Tracey Cooper, enjoys the scent of a new car, now bottled as an aftershave

Exhaust-ive trials and wheely good research have led a leading Keighley car company to go hell for leather in producing a new manly fragrance women will never tyre of!

Colin Appleyard is launching what it describes as ‘Britain’s manliest ever aftershave’, which is designed to give men the delightful aroma of the inside of a new car!

The firm, which has been in the car and motorcycle sales business for more than 40 years, has indicated a move into the world of men’s grooming with its ‘Car Smell Aftershave’ product.

According to retired Grand Prix motorcycle racer and business chairman, Colin Appleyard, the new fragrance topped the list of smells people find irresistible.

And he’s convinced the top gear will put men in the driving seat when it comes to wooing the ladies!

“It was only right we bottled it,” he said. “One whiff is enough to send anybody weak at the knees.

“There’s nothing like the smell of a new car. It’s all about that magical feeling of driving your new purchase off the forecourt, happily cocooned in new leather and polish.

“I’ve driven scores of new cars, and it’s a thing you can never get tired of.”

Mr Appleyard said a survey by his company found the great smell of a car featured in a list of favourite British fragrances, alongside more commonly cited smells, such as that of newly-cut grass, home baking, a Sunday roast and fresh flowers.

A spokesman for Colin Appleyard, which has its local car dealership in Halifax Road, said the aftershave should be available to buy at branches in about a month’s time.

He added the product has been developed during the past three months, but there are currently no plans to offer it for sale in supermarkets or high street retailers.

Comments(21)

jimmy k says...
12:21pm Fri 22 Feb 13

Don't want to comment on this story but would like to ask new mr. ed. why are so few stories unavailable to comment on?i can understand there are certain stories for legal reasons we can't but the vast majority are unavailable for comment,not even the letters page.and you advertise in the hard copy of the paper that people can do this!Yet here is 1 story you can comment on which lets face it is not a news story but a free advert.

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Stevo54 says...
2:38pm Fri 22 Feb 13

The whole online news pages have been a mess for a long time, why do we need all the Keighley villages etc lumped in one by one in the middle of the news pages? Also I checked out the Memory Lane page yesterday and there was an article on a bloke from Riddlesdan who's garden wall has fallen down.
Come on Mr Ed, if you are going to have a website get a real website geek who knows how to build a site.

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piper56 says...
11:23pm Fri 22 Feb 13

i agree stevo 54 this website is rather shoddy rymes with hoddy lol never a great update on anything on here i think the keighley news has had its day

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piper56 says...
11:24pm Fri 22 Feb 13

and as for the aftershave what a load of codswallop

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Flyin the ointment says...
1:55pm Sat 23 Feb 13

Heated debates are not allowed opinions are not allowed. Keighley News

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jimmy k says...
3:15pm Sat 23 Feb 13

not in my experiance flyin,the only time I've known them draw the line is with personal abuse.

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Shauny-Boy says...
9:02pm Sat 23 Feb 13

I find this website rather boring, as I do the actual paper.
It should have a Page 3 girl,(doesn't have to be topless by the way!)
The sport pages should also incorporate national sport and not just local.
Oh, by the way, I hope Bradford City win the Capital One Cup at Wembley tomorrow!

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cronk stanley says...
5:03pm Sun 24 Feb 13

jimmy k wrote:
Don't want to comment on this story but would like to ask new mr. ed. why are so few stories unavailable to comment on?i can understand there are certain stories for legal reasons we can't but the vast majority are unavailable for comment,not even the letters page.and you advertise in the hard copy of the paper that people can do this!Yet here is 1 story you can comment on which lets face it is not a news story but a free advert.
Well you know why, if you allow comment on " certain topics " it all gets a bit hot, so the site is taken down.

Not much to comment on really, maybe there are too many cars on the road, we seem to have our fair share of taxi cabs also, hence the conflict of interest in Church Green.

As above, good advert for more cars, anyone up for buying one ?

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jimmy k says...
8:31pm Sun 24 Feb 13

i'm sure it's just a coincidence but you seem to now be able to comment on most stories so thanks,but frustratingly still not the letters page.

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samuels david says...
10:08pm Mon 25 Feb 13

You seem to be able to write a great deal on beef pies, booze and the worlds problems in these postings, yet I've never noticed your literary prose in the letter page of the Keighley News, is it cause you’re shy?

David Samuels

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Little Green Man says...
6:52am Tue 26 Feb 13

Hahaha, lol@Dave, such a pathetic attempt...:-)

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Little Green Man says...
6:56am Tue 26 Feb 13

Besides Dave its meat pies, not beef pies, get your facts right. Mind you that doesn't usually stop you from commenting...

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Little Green Man says...
6:56am Tue 26 Feb 13

Besides Dave its meat pies, not beef pies, get your facts right. Mind you that doesn't usually stop you from commenting...

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samuels david says...
10:21am Tue 26 Feb 13

The ‘Muppet’ has returned, with his usual meaty sly insults.

However not being a pie eater, or beer drinker myself, I have to hand it to the Muppet, that even if he can’t spell my name, he can, when on a rant, correct my mistake, however food seems to be his favourite subject at KTC meetings, but then it’s the ratepayers money so the motto seems to be for KTC members.
‘Who cares, let’s eat, drink and spend on seaside trips’ Muppet, grow up!

There are far more serious problems in Keighley than meat pies, or beef pies!

Before you go off on another of your rants, Muppet, it was jimmy k who moved the threads of these comments, once again!



David Samuels

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dennisnilsen says...
10:56am Tue 26 Feb 13

Another free advertisement.

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Little Green Man says...
1:34pm Tue 26 Feb 13

Your alter-ego Graham hasn't been around for a while Dave - did you forget the password to that account?

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jimmy k says...
4:52pm Tue 26 Feb 13

I've given up even engaging lgm he's not even funny anymore. his rants just get Weider and Weider.he's even having a go at anybody who talked about meat on a thread about a butchers???

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samuels david says...
5:47pm Tue 26 Feb 13

dennisnilsen, I don’t have any idea if your comments were an attack on those of us who require an open dialogue with the hierarchy of KTC or are you just another KTC member fighting a losing rearguard battle for no reason.

Today, at last, many people are now starting to believe a truth I have been saying for many years, that KTC was creating a huge financial problem, which in my opinion, was due to a total lack of basic financial commonsense in its hierarchy.

Mr Forsyth and your ever expanding, enquiring group of members, who seemingly have brought much needed financial forensic attitude to play at last to this scene of cataclysmic disaster, my thanks.

I had as is already known, warned, and had been laughed and spat at because of my comments, which were that the Civic Centre, was to be a total disaster, just waiting to happen.

The wheels are at last falling off the cart of KTC Civic Centre plaything, due, in part to the inevitability of the stupidity of those in charge of the catastrophe and more importantly the ability of your own and your groups awareness of the financial inability of KTC to even buy a box of matches without getting burnt.

Please pass on, to your group the thanks of the majority of Keighley constituents.

May I suggest Mr Forsyth your group now cuts off the head of this situation and so end this lamentable and unnecessary expensive saga.

David Samuels


Ps, I’m pleased others think of you as my ‘nom deplume’, sadly for me, it shows the limited intelligenge of the Muppet!

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samuels david says...
5:54pm Tue 26 Feb 13

jimmy k. your memory is getting shorter, as you get older. if you can, please retrace your posting on this site.

Mankind will find that a jimmy K was the one who altered the thread, by once again insulting others. DOH.!

David Samuels

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samuels david says...
5:56pm Tue 26 Feb 13

pps

jimmy k and you say you having nothing at all to do with KYC!! DOH.!

David Samuels

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Little Green Man says...
7:34am Wed 27 Feb 13

An aftershave that smells of new cars? Surely the only people that will be impressed with the smell will be other men?

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