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Keighley car firm shows its bottle with whiff of new venture
9:00am Friday 22nd February 2013 in Keighley
Exhaust-ive trials and wheely good research have led a leading Keighley car company to go hell for leather in producing a new manly fragrance women will never tyre of!
Colin Appleyard is launching what it describes as ‘Britain’s manliest ever aftershave’, which is designed to give men the delightful aroma of the inside of a new car!
The firm, which has been in the car and motorcycle sales business for more than 40 years, has indicated a move into the world of men’s grooming with its ‘Car Smell Aftershave’ product.
According to retired Grand Prix motorcycle racer and business chairman, Colin Appleyard, the new fragrance topped the list of smells people find irresistible.
And he’s convinced the top gear will put men in the driving seat when it comes to wooing the ladies!
“It was only right we bottled it,” he said. “One whiff is enough to send anybody weak at the knees.
“There’s nothing like the smell of a new car. It’s all about that magical feeling of driving your new purchase off the forecourt, happily cocooned in new leather and polish.
“I’ve driven scores of new cars, and it’s a thing you can never get tired of.”
Mr Appleyard said a survey by his company found the great smell of a car featured in a list of favourite British fragrances, alongside more commonly cited smells, such as that of newly-cut grass, home baking, a Sunday roast and fresh flowers.
A spokesman for Colin Appleyard, which has its local car dealership in Halifax Road, said the aftershave should be available to buy at branches in about a month’s time.
He added the product has been developed during the past three months, but there are currently no plans to offer it for sale in supermarkets or high street retailers.