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Claire and Dom say a big cheers to success
11:00am Sunday 21st October 2012 in Keighley
There was no baling out for Keighley woman Claire Cardwell when it came to celebrating the 10th birthday of Nectar cards.
She came up with a farm-tastic stunt for comedian Dom Joly as he toured the UK promoting the loyalty card scheme.
Claire and her five-year-old son Rhoan suggested Dom build the giant word “cheers” with bales of hay.
The TV celebrity did just that, building the Hollywood-style sign in a field near Skipton.
Claire, who won 5,000 Nectar points for her suggestion, had responded to a Facebook request for ideas for its “Cheers for 10 Years” campaign.
She said: “Me and my son were sitting talking. We’d been out to farm and he said ‘they could make the word massive’.”