KEIGHLEY school pupils were given a taste of the employment likely to be increasingly common in today's digital world.

The group of year 10 students from University Academy Keighley (UAK) spent a week with the Digital Advantage educational initiative, which created a pop-up digital agency for the pupils.

The students then worked on developing their own business idea, a device called Ry-Me ("Always reminding me"), a piece of wearable technology to help users remember everyday essentials and key appointments. The concept was meant to have a particular focus on helping those living with dementia.

A UAK spokesman explained: "The 30 hours of work experience included research, business planning, marketing and development.

"Our students also created a website – – and social media promotion. They posted their own blogs, wrote and filmed a promotional video and designed a Ry-Me brand identity.

"The process helped the students develop their creative thinking, problem solving, business modelling, and digital production skills. Their project will be entered into a regional competition, with the chance of winning a business start-up support package worth £2,000."

UAK progress leader Isobel Perrings said: “The students gained new skills and first-hand experience of how an initial idea is created, developed and progressed into a marketing campaign.

"By day three our group reached agreement on the product concept and went on to make really good progress, everyone working as a team to complete the tasks to a high quality.”