A TOWN-centre hair salon is celebrating some fringe benefits – thanks to Keighley Business Improvement District (BID).

Hairavanti has seen a return on its BID levy totalling over £6,750 in the past year, including an apprenticeship grant which enabled a staff member to be trained-up by the salon and attend college.

Other benefits have included £1,720 from a business costs savings scheme and more than £2,000 of advertising, as part of its membership.

"I was quite surprised at just what we received back from BID – and it doesn’t take much effort to read through what it has to offer and ask," said Stefania Risidi, owner of the Cavendish Street salon.

"As we grow the business, it’s a great benefit to us that we have the extra services of Discover Keighley – or BID – to promote us and the rest of the town centre."

Hairavanti was founded in 1979 and ownership passed to Stefania last year from her father Nino, who now runs the barber side of the business.

Keighley BID manager Paul Howard said members of the initiative – now in its fourth year – enjoyed a wide range of benefits, from social media promotions to monthly events.

He added: "Every month we send out information to all BID members about what is available for them and we are always open to new ideas for what might work for the businesses.

"I would encourage any business that isn’t sure what we can do to get in touch, and spend ten minutes going through all the BID member services."

For more details, call 01535 618085 or e-mail info@discoverkeighley.co.uk.