KEIGHLEY College has rebranded.

Bosses at the Bradford Road campus are heralding a “strong, new visual identity”.

A launch event for the initiative, labelled The Next Chapter, was staged at the college.

Among those present were representatives from the Luminate Education Group – formerly Leeds City College Group – key stakeholders and councillors.

The college’s vision for the future was outlined.

And staff and students had the chance to showcase their curriculum areas and talk to guests about their achievements.

Curriculum and operations director, Heather Whitehead, said the new branding aimed to both raise the profile of the college and maintain its ongoing commitment to delivering high-quality provision for existing and would-be students.

She added: “Keighley College is continually expanding and finding ways in which it can add value to the academic and vocational courses offered, while meeting the demands of the local community.

“The college is known for its innovative work and we wanted the brand to reflect the key role it plays and outline the significant steps we are making to ensure that our students reach their full potential.”

Keighley College, which has a staff workforce of 150 and caters for around 2,500 students each year, has been recognised as one of the most improved in the country for its apprenticeship provision and quality of teaching and learning and assessment.

Its results for the 2017-18 academic period were the best ever.

Across GCSEs and all vocational qualifications, achievement rates reached 85.3 per cent – five per cent up on the previous year and above the national average.

That was followed-up last year with a glowing Ofsted report for Leeds City College, of which the Keighley campus is a part.

Inspectors rated its overall effectiveness as ‘good’, and its full-time provision for 14-to-16-year-olds, provision for learners with high needs and personal development, behaviour and welfare were all described as outstanding.

The inspection team, led by Charles Searle, said the Leeds City College chief executive officer and senior leaders had a “very clear vision and ambition” for the group of colleges and were determined to ensure it was realised.

Governors had a strong understanding of the strengths and most of the weaknesses across the college group, which caters for more than 20,000 students and apprentices drawn from throughout the Leeds City Region.

The report said the majority of teachers and assessors were highly qualified and “used their vocational experience well to develop students’ and apprentices’ skills for work”.