STAFF at Asda's Keighley store are in the pink.

They are supporting an online initiative launched by the supermarket giant to raise awareness of breast cancer.

The venture is spotlighting the importance of checking your breasts regularly for any abnormalities.

And people are being encouraged to sign a Pink Pledge.

The effort is part of Asda's Tickled Pink campaign, which has been backing the Breast Cancer Care and Breast Cancer Now charities for more than two decades.

"Colleagues are raising awareness of the importance of regular breast checking for the signs and symptoms of cancer through the Pink Pledge – which anyone can sign-up to," said a spokesman.

"The earlier breast cancer is found, the more likely treatment is to be successful, so it is vital that women are aware of the signs and symptoms and feel confident to visit their GP should they find anything unusual."

In support of the campaign, Asda is also putting special stickers on some of its products.

For more details and to sign the Pink Pledge, visit