KEIGHLEY Bus Company is demonstrating it's a class act.

It has named a fleet of its Keighley Jets buses in honour of primary schools.

Six schools – Laycock, Haworth, Beckfoot Nessfield, Ingrow, Oakworth and Long Lee – now have their names emblazoned on vehicles.

Company bosses said the move was designed to underline the bus operator's close links with communities across Keighley and the Worth Valley.

General manager, Alan Isherwood, said: "The pupils of our local schools are our customers of the future.

"There’s no better way to celebrate our pride in the community than to name one of these friendly little buses after their school.

"It’s really important to show the children that everyone can be proud to be seen on one of these smart Keighley Jets buses – it’s never too soon to start making the right travel choices."

To encourage the youngsters and their families to travel on buses, pupils at each of the schools have been given a voucher for a free family day out on any of the company's routes.

The first school to have one of the buses named after it was Laycock Primary, where a crowd of pupils greeted their own vehicle as it was unveiled.

Keighley Jets operate on a network of 17 services covering the town and neighbouring areas.

More details can be found at, via the free Transdev Go mobile app or in a guide available from the enquiry office at Keighley Bus Station.