A KEIGHLEY business is doing its bit for charity to mark National Doughnut Week.

Personal Ice, in North Street, will donate 10p from each doughnut it sells to the Children's Trust.

Business owner, Jo Smith-Travers, said: "Every year we like to do our bit and support a lesser-known charity.

"This year we've decided to help the Children's Trust, which supports children with brain injuries, by donating 10 pence for every doughnut purchased.

"We'd also like to offer to match any donation up to £100 for anyone who wants to come into the shop and donate that way."

National Doughnut Week starts on Saturday (May 11).