HOME-shopping giant Damart – whose warehousing facility is at Steeton ­– staged a week-long series of fundraisers to mark a charity's fifth birthday.

Staff collected silver coins, and organised a raffle and tannoy bingo, in support of The Silver Line – which operates a free, confidential helpline for the elderly to help prevent isolation and loneliness.

Also, an afternoon tea was staged for older members of the community.

Ben Phillips, head of e-commerce at Damart, said: "We’ve been advocates of The Silver Line since 2014 and we were proud to celebrate its fifth birthday, whilst shining light on the fantastic work it does.

"The Silver Line runs a vital 24-hour helpline which receives over 10,000 calls every week to help combat loneliness.

"It was great to see people from our local community engaging in afternoon tea, as well as colleagues fundraising to help support the charity’s vital work.

"The average Damart customer is 74 years old, so supporting a charity that aims to help seniors is something we’re very passionate about and means a lot to us as a business."