A KEIGHLEY building society is urging people to throw in the towel.

The Yorkshire Building Society branch in Low Street is acting as a ‘donation station’ for period products, which will be given to the town’s Holy Family School.

The move is aimed at combatting period poverty, which results in some girls unable to afford sanitary products missing out on school.

Branch manager, Chloe Emmerson, said: “It’s shameful that young women are missing out on their education because of period poverty and we’re determined to do what we can as a community to solve this problem.

“Period products are not a luxury that should only be available to those who can afford them – they’re a necessity. So, we’re encouraging people to give what they can to help such a worthy cause.”

Holy Family School said it was “really grateful” for the support.

“This initiative from the Yorkshire Building Society is most valuable,” a spokesman added. “Our attendance officer estimates that three children per week are absent because of period poverty, and as these are mainly older girls who are preparing for exams it really does affect their ability to achieve and their subsequent life chances.

“The help from the society will be another string to our bow in combatting under achievement.”

The donation station will be open until September 30.