A COMPANY co-founded earlier this year by a Keighley man is going from strength to strength.
ViDrate, a flavoured health drink containing added vitamins and electrolytes but no sugar, is proving a hit.
The product is now being sold by health food retail giant, Holland & Barrett.
It has also been listed by Bidfood – one of the UK’s largest food service distributors covering sectors including the NHS, education, hospitality and leisure – and
The Health Store, a leading health and wellness retail distributor.
And the ViDrate company was a finalist in the ‘best new drink’ category of the Food Matters Live Awards.
Nick Hird, from Keighley, co-founder and sales director, said he was delighted with the response to the product.
“It has been a very successful few months,” said Nick, who co-founded the firm with Rob Bennett-Baggs.
“ViDrate is the first zero-sugar hydration product with added vitamins and minerals and containing no artificial additives. We were told achieving this was impossible.
“We’re delighted to have secured some huge listings.”
