TRANSDEV – which runs Keighley Bus Company – has been shortlisted for a prestigious national marketing award.

The firm is a finalist in the Marketing Week Masters for its campaign to promote safe bus travel, under the banner Clean, Safe, Ready to Go.

A specially-created video, following a bus journey through the eyes of a passenger, features as part of the initiative.

Transdev was shortlisted in the travel, tourism and hospitality category of the awards, which attracted hundreds of entries including from big-name retailers.

Winners will be announced online next month.

Transdev chief executive officer, Alex Hornby, said: “I’m thrilled and proud that our unique and successful campaign has been recognised by the Marketing Week Masters judging panel.

“Rubbing shoulders with the biggest names in British retail is a great achievement at any time and especially so today given the challenging times we are all responding to right now.

“Clean, Safe, Ready to Go summed-up in five words our firm commitment to our customers, delivered by our amazing team.”