HOME Bargains – which has a store at Keighley’s Alston Retail Park – has pledged its continued support to the NSPCC.

The retailer has so far raised over £681,000 for the charity and has launched a limited-edition penguin onesie to further boost funds.

It is also selling Christmas cards for the cause.

Daniel Sowden, buying director with Home Bargains, said: “We are incredibly proud to be supporting the NSPCC again – and we’re certain adults and parents everywhere will love the limited-edition onesies we’ve got on offer this year!

“Because we have more than 500 stores on many of the UK’s high streets, it means we’re in a great position to call on our customers to help support the NSPCC in its essential work supporting children and families all over the country.”

Tess O’Callaghan, for the NSPCC, said: “Thanks to the generosity of our corporate partners like Home Bargains, we can continue to offer support and essential help to children and families across the UK. The money raised by this partnership and the sale of the penguin onesies and cards will help change the lives of thousands of children and bring them light in their darkest time.”