A KEIGHLEY company is ‘showing the love’.

Miniml Refills has launched a marketing campaign and new packaging for its products.

And to tie-in with the Showing the Love initiative, the firm is donating a percentage of proceeds from its sales to charities hit hard by the impact of the pandemic.

Family business Miniml Refills was started in 2018 by Scott Rudd and Emma Tapper, working from their garage.

The company, now based at Parkwood Business Park, manufactures eco-friendly cleaning and household products.

“As a business our goal is to create as little waste as possible and we encourage all of our customers to always reuse their packaging,” said Mr Rudd.

“We believe in refill not landfill and are keen to drive the refill revolution in retail!”

Last year the firm saw continued growth, but it recognises that it was a tough time for many and it's supporting two charities a week as part of a 28-day venture.

Beneficiaries will include Martin House children’s hospice at Boston Spa.

For more details about the campaign, visit minimlrefills.co.uk.