MORRISONS has launched a book donation and exchange station in its stores – including Keighley.

People are invited to take along unwanted books, which can then be picked-up for free by youngsters and parents.

The initiative will also see books donated to schools and community groups.

Aim of the scheme is to promote reading and literacy amongst children, particularly those from disadvantaged backgrounds.

David Potts, for Morrisons, said: “The past year has been extremely difficult for everyone and we want to help as much as we can.

“We know that our younger customers love reading but some may not have access to books of their own. That’s why we’re launching the Morrisons Little Library – so every child has the chance to enjoy reading and brighten their future.”

The venture was inspired by children’s author, Rebecca Smith, who approached Morrisons asking for help to tackle issues surrounding youngsters’ literacy and a lack of availability of books at home.

She said: “To think that there are children who have never enjoyed a bedtime story is heartbreaking. Stories change lives. Every child and every parent should have access to that experience.

“The Little Library provides that potentially-life-changing access.”

The National Literacy Trust recently reported that one in 11 disadvantaged children don’t own a single book.