A KEIGHLEY company’s financial boss has won a coveted regional accolade.

Rob Atkin, group finance director with food packaging specialist PFF, was amongst the winners in the Northern Finance Director Awards.

He took the honours in the innovation category.

Since Rob joined the Royd Ings Avenue firm in 2019, profit has soared from £600,000 to £1.3 million last year.

During 2020, he was instrumental in the group’s diversification into healthcare products ­– carrying out research to determine that the move would be sustainable longer-term.

As a result, PFF successfully delivered a contract – awarded by the Department of Health and Social Care – to produce 360 million disposable aprons for use by frontline health and social care workers.

Rob said: “I’m thrilled to win this prestigious award.

“It shines a light on the valuable role finance directors play in the day-to-day operation of businesses and organisations. And importantly, the awards also showcase a financial director’s role in enabling businesses to invest in innovation and grow their market share.”