HOME-shopping giant Damart – whose warehousing facility is at Steeton – has launched its first national TV campaign for more than six years.

The advert – produced in collaboration with agencies HOME and MediaCom North – is being aired across channels including ITV, Channel 4 and Sky.

It spotlights Damart’s new AW21 Thermolactyl collection.

Michelle Cording, head of marketing at Damart, said: “We are excited to have launched the campaign to introduce our innovative new Thermolactyl collection.

“It was great to team-up with HOME and MediaCom North, which both have a wealth of experience in TV and understanding of the sector and our target audience.

“We’re delighted with how the campaign has shaped-up and are confident that it will help us to drive sales in the UK, as well as resonating with both our current and target customers.”

The advert can be viewed at damart.co.uk/tv.