BOSSES in the region need to invest in developing their employees now – or risk staff shortages.

That's the message from the Chartered Institute of Marketing, whose latest research shows that 40 per cent of respondents were unsure they possessed the skills needed to effectively carry out their jobs.

Claire Pryke, chair of the institute's regional board, said: "For countless people, the pandemic has been a catalyst to reassess their careers.

"Two years of unprecedented upheaval in labour markets has caused many to step out of the workforce.

"This shock to labour supply represents a threat to recovery in our region, with many companies forced to turn away business for lack of workers.

"Some companies are increasing salaries to attract more qualified staff. But this short-term strategy could mean long-term losses for businesses. A more cost-effective approach is to invest in training."

To view the full research findings, visit