A KEIGHLEY firm which was involved in a successful Christmas campaign encouraging people to donate old toys is seeking to further develop its links with community causes.

Keighley Laboratories partnered with marketing agency Brand Ambition in a plea to parents to give pre-loved toys to baby banks and charities, rather than throwing them away.

Also, the companies gave a cash donation to Keighley-based baby bank POPI and provided a selection of toys and sleep-suits themselves.

Plus, a video was produced highlighting how many toys go to waste.

Debbie Mellor, managing director of Keighley Laboratories, said: "If this campaign encourages just one person to donate to a baby bank instead of throwing toys away, it was worth it. We hope to work more closely with charities."