YORKSHIRE Water is making renewed calls for mandatory 'do not flush' labelling to be included on wet wipes packaging.

The company's latest push for action comes after research found that current labelling is confusing consumers.

Many wet wipes contain plastic and do not break down in the sewer network.

According to the new research, one in five people believe that even wipes without a 'fine to flush' label can be flushed down the loo.

Ben Roche, for Yorkshire Water, said: "Consumers are currently faced with an array of different logos and claims on packets of wet wipes.

"We are calling for mandatory ‘do not flush’ messaging to avoid the confusion people experience when buying all types of wipes.

"We're also calling on the Government to extend the responsibility to manufacturers to cover the cost of educating customers about correct methods of disposal, and the clean-up costs resulting from incorrect disposal.

"Yorkshire Water continues to spend millions of pounds every year to resolve blockages caused by wet wipes and sanitary items, as well as running public awareness campaigns. We have seen some retailers begin to act on this issue, banning plastic-containing wipes, and we would urge others to do the same."